lost for life
The noop lies sprawled across the warm ground in a sticky mess. His eyes, still blurred, catch sight of the bright blue sky behind the vast tree leaves. Not too long ago the elastomer was a dark and hostile place. Now it sparkles again in the boldest of colors, fresh and juicy. Giant fruits hang from the branches of the trees. In one, well protected and nourished, the noop had time to grow. But now he is ripe, and he has hatched from his fleshy fruit shell. 

He knows he can't stay out here in the open. Without the protection of cover he would be at their mercy. His shaky legs have never carried his body weight before. After a few attempts, he finally gets up. Standing, half stunned and dizzy, he gazes around and after a few seconds he slowly sets himself into an awkward walking motion. 



He strays around for a while after leaving the forest, the sun has already turned his pale skin slightly pink and his innocent body feels pain for the first time. All of a sudden a scream smashes the pristine silence.  Without hesitation the noop ducks down in the high grass nervously trying to spot where the sound came from - nothing. Out of nowhere it bounces right up into the sky like an oversized bullet. "YIEEEEEEEELP". Flying high above the noop's head, then stretching out its short legs to land softly and smoothly in the high grass a moment later.

The noop, curious and audacious, protrudes his head carefully to be able to examine the phenomenon that landed so close to him. Clearly not of his kind - a little shorter with 2 big ears flaunting in the wind. Giant teeth loom out of its mouth, its eyes menacing. With each of his body cells on alert, the noop's heart races for the first time in his short life. Instinct tells him that he is in great danger of this kind, he must raise his guard. Patient and without a sound the noop waits in the grass until dawn. When he raises his head again, the creature has gone. He is safe. For now at least.

Wandering the lowlands, the night has fallen. That which started almost inaudible, he is increasingly drawn to. The sound that would accompany him his entire life. The thundering of waves. Guided by this call in the darkness the noop finally reaches the beach. Jaded, he lies down. As soon as his face hits the cold sand, the noop is asleep. 

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false friends
loser – hkg edition

Contains the colossal paw! and a freshly hatched noop, robed in his heavenly soft paw! suit. The pair comes in glowing spring colors, put to sleep between two cotton pillows, every one embroidered with the individual running number. Safely packed in a hand crafted wooden box with a monkey rabbit nose handle and enclosed with an elastic band. Each set includes one coarse family and friends application card.

Limited to 200 pieces.
HK$ 4,400 (price includes global shipping)

Available January 7, 2010.
Available only at coarsehkg and selected stores (tba).

Limited Christmas presale at coarsehkg online store, December 10, 2009.
[presale will be open for 24 hours – shipping January 4]

Bring home your new friends and never be alone again.

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